We Understand Growers

Because We Are GROWERS…


McDaniel Fruit Company understands the importance of grower support and satisfaction––a fundamental component of our success. The ability to be in touch with the wants and needs of growers is second nature to us––as owners, lease holders, and professional managers of over 2,000 acres of California avocado production, we are able to perceive the industry through the eyes of a grower.


Our strong grower support enables McDaniel Fruit Company to innovate, design and execute new marketing strategies. These strategies continue to succeed in expanding the demand for our Linda-Vista brand California avocados. The primary mandate for our strategic growth efforts remains constant: the diligent pursuit of the highest market returns for the world’s finest avocados––California avocados––and for the California avocado growers of McDaniel Fruit Company.