The ability to be in touch with the needs of our growers is second nature to us – as owners, lease holders, professional managers and marketing agents of over 3,000 acres of California avocado production, we are able to perceive the industry through the eyes of a grower. The support and satisfaction of our growing partners is a guiding principal in our company strategy; this perspective allows us to innovate, design and execute new marketing strategies that increase the demand for our Linda Vista brand California avocados and strengthens returns to our growers. Growers are encouraged to contact us to receive up-to-date market information and discuss market conditions and strategies. We are here to inform and there is no better way to get market information than a call directly to the packinghouse to speak with one of our experienced professionals. Call & request an appointment with your McDaniel Field Representative for an onsite survey and estimate of your current avocado crop. Once you have decided to harvest, a bilingual driver will deliver and pickup McDaniel Fruit Company bins. When you’re ready, call 760-728-8438 Spanish speaking McDaniel staff members are available to assist our growers who employ Spanish speaking ranch employees Harvesting labor can at times be difficult to secure. McDaniel employs a Global Food Safety Certified harvesting crew and has long standing relationships with many of the largest, insured and certified crop harvesting companies available. Call & we will help you schedule the harvesting of your crop that you plan to market through McDaniel Fruit Company. Growers receive full payment for all avocados purchased by McDaniel within 30-35 days after the date of delivery of fruit. A pack-out report detailing the pounds of each size (both in #1 & #2 grades) will accompany your payment. Online access to your account is available by following the link HERE The McDaniel Field Division is a full service Avocado Grove Development & Management Company servicing growers throughout San Diego & Riverside Counties. Our knowledgeable grove managers have extensive experience with avocado care best practices and are constantly implementing the latest strategies towards maximizing your production yield. When you become a client of McDaniel Field Division, you reap the benefits of working with a vertically integrated, full service avocado company. Changing regulation is rarely easy to comply with and often challenging to understand. With the implementation and enforcement of the Food Safety Modernization Act, it is imperative that you know what is required of you as a grower to be in compliance with the law. McDaniel staff members are familiar with the requirements of being in compliance with Good Agricultural Practices as well as the process for getting a Global Food Safety Certification. For your reference, please click HERE for the most recent GAP manual published by the California Avocado Commission. If you would like to speak with one of our field representatives about this topic, please call us at (760) 728 – 8438We understand growers because we ARE growers
MARKET INFORMATION
Crop Estimates
Bin Delivery & Pickup
BILINGUAL STAFF
Harvesting
Payment Terms
GROVE MANAGEMENT
Grove development and expansion
FERTILIZER RECOMMENDATION & APPLICATION
IRRIGATION CONSULTATION
WATER MANAGEMENT
PRUNING AND SKIRTING
CROP PROTECTION
TREE REMOVAL AND REPLANTING
PIPE REPAIR & SYSTEM INSTALLATION
WEED CONTROL
AVOCADO SIZES
MATURITY STANDARDS CHART
FOOD SAFETY
