McDaniel Avocado

A Vertically Integrated Avocado Corporation

McDaniel Avocado

A Vertically Integrated Avocado Corporation

McDaniel Fruit Company

is a market leader in the growing, packing and distributing of quality avocados. Our roots are established in Southern California, but our branches extend around the world. From developing new groves and coordinating harvest logistics to customizing innovative marketing strategies to drive sales, McDaniel Fruit has the experience and expertise to the help you succeed.

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We at McDaniel Fruit Company know the importance of a good reputation. We take the responsibility of preserving ours seriously. To that end, we operate with integrity to:

Sustain

our reputation as a packinghouse by providing fair & competitive returns to our global network of growers.

Maintain

our reputation with customers by providing them with high quality avocados to meet the expectations of their customers

Engrain

our reputation in the industry by focusing not just on growing the company, but on contributing to the growth and success of the global avocado market.

Growers

The ability to be in touch with the needs of our growers is second nature to us – as owners, lease holders and professional managers of over 2,000 acres of California avocado production, we are able to perceive the industry through the eyes of a grower.

  • Crop Estimates
  • Harvesting
  • Bin Delivery & Pickup
  • Payment Terms
  • Bilingual Staff

Growers are encouraged to contact us to receive up-to-date market information and discuss market conditions and strategies.

Since 1994McDaniel Avocados

25

Years of Experience

25

Employees and growing

50+

Producers

Retail & Food Service

Let McDaniel Fruit Company work with YOU to design and create your customized avocado programs.

  • Bagging Programs: Industry studies show that providing your customers with the option of purchasing multiple fresh avocados in a bagged format will increase the volume of consumer “impulse buys.”
  • Select II: Our “Select II” avocados are sorted out on the production line due to physical imperfections and are sold to customers that appreciate the quality green gold under their surface blemishes.
  • Organic: We know there is growing demand from consumers for organically grown products.
  • Pallets: McDaniel Fruit Company can stack on standard 40 x 48 #1 hardwood grocery pallets or CHEP pallets for those customers who are part of the CHEP companies certified group of receivers.

Food Safety

Primus GFSI certified

All McDaniel Fruit Company owned and contracted packing facilities are Primus GFSI certified with full Produce Traceability Initiative compliance

Primus GFSI Harvest Certified

The McDaniel Fruit Harvest Crew is Primus GFSI Harvest Certified and all contracted crews follow Good Harvesting Standards

FSMA

All California growers that send their fruit to McDaniel Fruit Company follow Good Agricultural Practices in compliance with the Food Safety Modernization Act (FSMA)

FSMA Imports

All international imports meet requirements outlined in the Food Safety Modernization Act with compliance trace back available to the grove level.

Grove Development & Management

When you become a client of McDaniel Field Division, you reap the benefits of working with a vertically integrated, full service avocado company.

  • Grove development and expansion
  • Water management & irrigation consultation
  • Tree removal and replanting
  • Pruning and skirting
  • Pipe repair & system installation
  • Fertilizer recommendation and application
  • Crop Protection
  • Weed control
McDaniel AvocadoStages of Ripe

Use this Guide when ordering hand grown in California Avocados

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Very hard fruit. Usually green in color. Some fruit may be a darker shade. (25lbs of pressure or more)

Ready to eat in approximately 3 days if held at room temperature. (15-25 lbs of pressure)

(Pre-ripened). Slight give to fruit. Ready to eat in approximately 2 days if held at room temperature (10-15% lbs of pressure)

(Pre-ripened). Yields to gentle pressure. Good for slicing. Fully ripe next day if held at room temperature. (5-10% lbs of pressure)

Easily yields to gentle pressure. Good for all uses. Will remain in this condition for 2-3 days if held at room temperature (5 lbs of pressure)

McDaniel Fruit Company is a market leader in the growing, packing and distributing of quality avocados. Our roots are established in Southern California, but our branches extend around the world.

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